Zeeto Spotlight: Julie Jackson

Brian Jones Uncategorized 0 Comments

The Zeeto Spotlight series features two new employees every month and provides a glimpse into our lives outside the office

“Fierce competition sparks my best ideas and kick-starts my drive during the lows. Give me a place to start, an opponent and pose a challenge, then let the idea brainstorming and problem solving begin.”Julie Jackson on what inspires her.


Name: Julie Jackson

Position: Optimization Team Lead

Time at Zeeto: 3+ years

Tell us three things most people don’t know about you.

  • I co-own LuaVíve, a supplement company that fuels active lifestyles to their fullest potential. Live boldly, dare greatly, push boundaries, shatter expectations and conquer life in all aspects — that is our mission, and how I choose to live my life daily.
  • For my last birthday, I started and launched an online business in 3 days (and I still found time for cake and a glass of vino).
  • You wouldn’t know it from my lack of an accent, but I get my hustle from growing up in the Greater Boston area — where most people don’t pronounce their R’s,  the home teams are reigning champs, road rage is practically Driver’s Ed 101, and duck sauce is a delicious staple at any Chinese food joint.

When I am not at work you can find me…
Going on adventures. I’ve made it a priority to get out and experience new things, be it for a couple hours or a few days. That, or in my loft working. An empire doesn’t build itself.

What is the most important thing you have learned during your time at Zeeto?
How to fail. The key is to fail fast — then learn from your mistakes, pivot, and try again. You’ll never succeed if you’re too concerned about the outcome to even try. Learning to embrace failure has given me the ability to accomplish great things in the last 3.5 years since starting at Zeeto.

What is one thing you cannot live without?
Carbs. Hah. But in all seriousness, in life material things, experiences and even people are fleeting. A good ole plate of home cooked comfort food, with mashed potatoes, is sometimes all you need to keep you going. 

Where is your favorite place to be?
Swinging in a hammock by Lake Tahoe. It’s by far been one of the most beautiful and peaceful experiences I’ve had to date. I will own a vacation home there someday for when I need to escape the day-to-day stresses of city living.


What did you want to be when growing up?
I desperately wanted to be a marine biologist. Ever since I visited Disney as a kid, I wanted to wear wetsuits and swim with Shamu. In hindsight, I’m glad I changed paths to graphic design after becoming an editor of my high school yearbook.

What have you always wanted to try but have never done?
Travel the world! As a girl from a super small town, I’ve been lucky to explore most of the USA in the last 6 years, but my top priority before turning the big 3-0 is to get my passport and wander across the pond.

What is an ability you wish you had?
To banish fear from perceived danger with the snap of a finger – fear from actual danger will always be welcomed. As a naturally nervous person, irrational fear is a huge challenge to overcome when you know the greatest things in life exist outside your comfort zone.

What is the first thing you would buy if you won the lottery?
Depending on how much I won, I’d either buy my parents each a house, or one-way plane tickets for me and my boyfriend. (Fun fact: I bought my grandfather a $2mil winning scratch ticket with my allowance as a kid, but I didn’t get a house or a plane ticket.)

Do you have a hobby that you’re passionate about? What is it?
Snowboarding has always been one of my favorite hobbies since I was a teenager. Between the beauty of the snow-covered mountains and the freedom of speed, it’s the best part of winter. (That and watching the Patriots. Well, and Christmas.)


Leave a Reply

Your email address will not be published. Required fields are marked *