What looked like a “tech issue” early on, quickly became a multi-million-dollar problem. Last week, AWS went down, and if you were running leadgen campaigns in healthcare, insurance, finance, or e-commerce, chances are you felt it: slow landing pages, dropped leads & broken lead delivery systems. Let’s break down what actually happened, and what it […]
Medicare Open Enrollment is one of the busiest and most competitive seasons for lead generation. With thousands of advertisers vying for the same audience, your ad creative can make or break your results. In a crowded space, the right creative is your edge. It’s your first impression. It has to catch the eye, earn trust, […]
Lead buyers are spending at least 50% more than they should on their leads; the only thing scaling for them is their CPA, while their ROI is dropping fast, real fast. Costs for Meta Ads are through the roof, and each lead is costing three times what advertisers paid only a few months ago. Sounds […]
At first glance, buying leads databases on Fiver, or from other shady sellers, looks like a fast, cheap way to buy leads and solve your prospecting woes. But what you’re really buying is a bundle of headaches—and a big hit to your ROI. Here’s why to buy leads lists from someone else puts your campaign […]
Life insurance is about helping individuals protect the people and things they love and cherish the most. So, yes, you could say it’s an important contemporary domain. However, as with pretty much everything these days, it’s a complex terrain to walk where you need as much know-how as possible to succeed. You may be competing […]
If you’re in the Medicare marketing game, you know that generating quality leads is like snagging a good parking spot on Saturday afternoon—it takes a lot of know-how and determination. But fear not; we’re here to navigate the Medicare maze together and help you fill your pipeline with the people who are genuinely looking for […]
The way businesses advertise online is shifting, and fast. What once required large budgets, media buyers, and weeks of planning can now be done in minutes with the right tools. Businesses are no longer bound by traditional ad-buying models that require intermediaries, complex negotiations, and lengthy approval processes. Instead, self-serve ad platforms are giving brands […]
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