At first glance, buying leads databases on Fiver, or from other shady sellers, looks like a fast, cheap way to buy leads and solve your prospecting woes. But what you’re really buying is a bundle of headaches—and a big hit to your ROI. Here’s why to buy leads lists from someone else puts your campaign on the back foot before it even starts:

1. Leads Are Cold—and Getting Colder 🥶

• Outdated info: Most “fresh” leads databases are weeks old at best—even months old. By the time you call or email, your prospects have already moved on.
• Vanishing interest: Even if they signed up weeks ago—if they signed up at all. They probably forgot why, or why they gave permission in the first place.

Result: You’re chasing ghost leads, dialing dead numbers, and watching your cost-per-lead (CPL) skyrocket.

2. You Risk Compliance—and Reputation

• No clear consent: When did these people agree to have their data shared—and by whom? You don’t know when you buy leads databases.
• Compliance risks: GDPR, CCPA, TCPA… the regulations are tightening everywhere. One bad call or email can land you in hot water.

Result: You gamble with fines, bad press, and blacklisted IPs—all for a list you didn’t even build.

3. You’re Buyer Number 10,000

• Over-sold lists: By the time you get your file, it’s been sold and resold. Each prospect has already been bombarded with calls and emails—often from competitors.
• Prospect fatigue: Those people are tired, annoyed, and unlikely to engage with yet another salesperson.

Result: You’re left with the cranky contacts nobody else could convert—and you pay full price for the privilege.

A Smarter Path: Generate Your Own High-Quality Leads

Stop renting leads and start owning your pipeline. Instead of dumping budget on stale databases, invest in a platform that prioritizes quality, compliance, and continuous optimization. Here’s where ZAN (Zeeto Ad Network) comes in:

🚀 Massive Reach

Last month alone, ZAN delivered nearly 6 million impressions for insurance advertisers across our growing network of high-performing properties. That means you tap into fresh audiences every single day—no resold spreadsheets required.

🎯 Smarter, Question-Based Targeting

Go beyond age and gender. Our attribute-based system lets you target by real behaviors, preferences, and life stage. Want final expense leads among retirees with elderly parents? Or Medicare leads who haven’t enrolled yet? Just select the relevant attributes—like “Has Elderly Dependents” or “Medicare Enrollment Pending”—and your ads only hit the inboxes that matter.

📈 Real Lead Data, Real Fast

With our Simple Opt-In campaigns, you get verified prospects who’ve just completed a quick survey or form. We deliver their contact details, plus the answers they provided to your qualifying questions—so your call center leads are truly warm, and your reps don’t waste a single second on tire-kickers.

🤝 Support That Moves the Needle

Our Client Success Team isn’t a ticket queue. From day one, we:

1. Tailor your campaign setup for any vertical—insurance, healthcare, finance, energy, home services, you name it.
2. Review & refine your ad creatives and landing pages to maximize conversions.
3. Optimize continuously—traffic mix, bids, creative tests—using real-time performance data.

The result? You skip rookie mistakes, stop budget leakage, and start hitting your CPL and ROI targets faster.

The Bottom Line

Buying leads from old, resold databases feels easy, but it’s a false economy. You end up with outdated contacts, compliance nightmares, and over-tired prospects. Instead, build your own funnel with ZAN’s massive reach, question-based targeting, verified opt-ins, and hands-on support.

Ready to leave the junk lists behind and start generating real, high-intent insurance leads, healthcare leads, final expense leads, Medicare leads, MVA leads, and more? Let’s talk.