If you’re running lead generation for verticals like Medicare, insurance, home improvement, or final expense, you might think it’s time to slow down, lower bids, and cut budgets, but it’s not. Now is the time to refine your strategy. Instead of pausing campaigns, focus on targeting the right people, using holiday-aware messaging, and optimizing bids […]
What looked like a “tech issue” early on, quickly became a multi-million-dollar problem. Last week, AWS went down, and if you were running leadgen campaigns in healthcare, insurance, finance, or e-commerce, chances are you felt it: slow landing pages, dropped leads & broken lead delivery systems. Let’s break down what actually happened, and what it […]
Medicare Open Enrollment is one of the busiest and most competitive seasons for lead generation. With thousands of advertisers vying for the same audience, your ad creative can make or break your results. In a crowded space, the right creative is your edge. It’s your first impression. It has to catch the eye, earn trust, […]
Lead buyers are spending at least 50% more than they should on their leads; the only thing scaling for them is their CPA, while their ROI is dropping fast, real fast. Costs for Meta Ads are through the roof, and each lead is costing three times what advertisers paid only a few months ago. Sounds […]
At first glance, buying leads databases on Fiver, or from other shady sellers, looks like a fast, cheap way to buy leads and solve your prospecting woes. But what you’re really buying is a bundle of headaches—and a big hit to your ROI. Here’s why to buy leads lists from someone else puts your campaign […]
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